In today’s social media-driven world, our standards of beauty have changed drastically. The focus on well-toned bodies, six-pack abs, and the growing understanding of how diet affects overall health has sparked a boom in the supplement market in India. As people increasingly seek supplements to address perceived dietary gaps, a corresponding rise in the gray market for protein powders has emerged.
Earlier this year, a study published in the peer-reviewed journal Medicine revealed a startling fact: nearly 70 per cent of popular supplements sold in India contained incorrect protein information, and some also had harmful contaminants, including pesticide residue and fungal aflatoxins. These findings prompted the Food Safety and Standards Authority of India (FSSAI) to announce tighter regulations on protein supplements.
FSSAI's regulations are poised to bring greater integrity to the supplement market. While no system is foolproof, this initiative by FSSAI sets a strong foundation for a more trustworthy market. By cracking down on false claims, the focus will shift back to delivering effective, science-backed nutrition. Requiring brands to substantiate their claims will give consumers confidence that they are choosing products that prioritize authentic nutrition over marketing gimmicks.
The rapid growth of the dietary supplements market has unfortunately led some companies to resort to unethical practices. Common unfair practices include using low-cost, low-quality ingredients or masking low potency with artificial additives. Some brands might cut corners with under-dosed ingredients or add fillers that dilute nutritional value. However, as consumers become more educated, they will increasingly favor brands that prioritize honesty, quality, and integrity.
To combat counterfeiting, traceability is key—ensuring that every ingredient in our products can be traced back to its source guarantees the integrity of our nutrition-focused supplements, providing customers with the confidence they need. It is crucial for companies to implement stringent quality control measures. Regularly conducting heavy metal and microbial testing ensures product safety and quality. Secure and traceable supply chains, along with tamper-evident packaging and secure QR codes, can help verify product authenticity. These checks not only protect the brand’s reputation. Read More
This article is referenced from https://economictimes.indiatimes.com/
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