New Delhi : The nasscom foundation, in partnership with LEAD at Krea University, has unveiled a comprehensive report titled “Digital Dividends: Understanding the Use of Social Commerce by Women Entrepreneurs in Rural India.” The study provides a detailed analysis of the challenges and opportunities faced by rural women entrepreneurs (RWEs) in adopting digital tools and leveraging social commerce to expand their enterprises. It also offers actionable recommendations to enable sustainable growth and scalability for these businesses.
The report highlights the transformative role of technology in empowering rural women-led ventures, with a focus on key sectors such as agriculture and allied services, handlooms and handicrafts, and manufacturing, processing, and retail.Through a survey of 792 women entrepreneurs aged 15 to 60 years, spanning 24 districts—including 18 aspirational districts—the study examines factors influencing women entrepreneurs. It provides insights into their socioeconomic backgrounds, digital readiness, financial inclusion, and the extent of their engagement with social commerce platforms.
The findings underscore how digital and social commerce technologies can unlock significant opportunities for rural enterprises, driving economic participation and innovation among women in underserved regions.
Elaborating on the findings around financial accessibility of these women entrepreneurs, Rostow Ravanan, Chairperson, nasscom foundation, tells ET Digital, “It is encouraging to see that 95.1% of rural women entrepreneurs manage their personal bank accounts independently, showcasing their determination and financial acumen. However, with only 28% having separate business accounts, there is a clear opportunity to strengthen financial inclusion through targeted literacy programs and tailored support systems. By empowering these women to achieve full financial autonomy in their businesses, we can unlock their true potential, driving transformative growth and resilience in rural communities.” Read More
This article is referenced from
https://economictimes.indiatimes.com/
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